The fundamental problem is simple: Nostr is an excellent protocol wrapped in an alpha-quality experience.
Three years in, the basics still aren't solved. Onboarding requires cryptographic literacy most people don't have and shouldn't need. Account recovery means "you've lost everything." And instead of one well-designed, stable client, we have ten half-finished ones competing for attention no one has given them yet.
The pitch isn't helping either. Answering "why should I use this?" with censorship resistance and digital sovereignty only resonates with a narrow audience — and we've largely already converted them. The next wave of users needs concrete reasons to switch: things they can do on Nostr that they simply can't do elsewhere. Those features exist. Identity portability across clients is genuinely powerful. Zaps are one of the most innovative monetization tools ever built for creators. But potential alone doesn't drive adoption — the funnel around these features still needs to be built.
There's still a lot of work ahead. But I'm confident that Wisp will become synonymous with Nostr.